Marketing

Digital, Internet, Marketing

Linkin Park’s Bold Rebirth: Crafting a Perfect Comeback

How Linkin Park masterfully rebranded themselves and embraced the ultimate creative challenge—introducing a new vocalist after the loss of Chester Bennington. By blending suspenseful marketing,

careers, Digital Media Sri lanka, Internet, Marketing, social media, Streaming, Tiktok

Sri Lanka’s Social Media Trend Forecast 2024

Discover the anticipated social media trends for 2024 in Sri Lanka. Uncover the evolving landscape, upcoming metrics, and strategies, including the rise of original content

careers, Digital, Digital Media Sri lanka, Marketing, social media

How to get headhunted for the best jobs in the market

Many of you have asked me how to get noticed for the best job opportunities often headhunted and not openly advertised. I’ve found success through…

careers, Marketing

Why winning awards matters for an AD agency: 20 years of practical experience

Here’s why – If we win awards; We get called for continuous pitches for the next few months. At times, we just get offered the…

Digital, Digital Media Sri lanka, Internet, Marketing, Technology, Virtual Economies, Virtual Money

The Metaverse: What It Is, Where It Is, and Who Is Building It?

As a species, we’re moving toward digital existence. I wonder if we’re already a digital race. We live, work, and play in the virtual worlds…

Digital, Digital Media Sri lanka, Internet, Marketing, organic reach, social media, Technology, Tiktok

Organic Reach in Sri Lanka: Time to Pay to Play

The number of people who saw your post through unpaid distribution is referred to as organic reach in social media. The benefits of organic reach…

Digital, Digital Media Sri lanka, Entertainment, Marketing, Mobile Marketing, social media, Squid Game, Tiktok

What the “Squid Game” craze has taught us about Content Marketing

The majority of Netflix’s original scripted TV shows have been produced in languages other than English since 2018. Between 2020 and 2021, that percentage increased…

Clubhouse, Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, social media, Streaming, Technology, Tiktok, Virtual Economies, Virtual Money

Why do Sri Lankan Brands need Nano-Influencers now more than Ever?

Since the 2020 lockdown, digital media in Sri Lanka has grown at an exponential rate. Screen time has increased rapidly across the country, increasing time…

careers, Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, Mobile Marketing, social media, Sports, Streaming, Virtual Economies, Virtual Money

Revenue Potential of Game Streaming in Sri Lanka

Sri Lankan millennials most likely began playing video games for entertainment purposes. It was initially reserved for upper-middle-class households with the means to purchase most…

Clubhouse, Digital, Digital Media Sri lanka, Entertainment, Internet, Marketing, Mobile Marketing, social media, Technology

Clubhouse in Sri Lanka: Can it survive?

Wondering why you hear a lot about Clubhouse lately? Even though the social audio app is only a year old, it has already become popular.…