Sri Lanka’s go-to blog for digital media tips, trends, and strategies
Top Digital Media Trends and Predictions for Sri Lanka in 2025
Discover the top digital trends shaping Sri Lanka in 2025, including YouTube’s dominance, TikTok’s rising influence, the untapped potential of gaming, and the shift toward AI-powered content and millennial-driven marketing strategies. Learn how local brands can leverage these insights to innovate, engage audiences, and stay ahead in a rapidly evolving digital landscape.
Linkin Park’s Bold Rebirth: Crafting a Perfect Comeback
How Linkin Park masterfully rebranded themselves and embraced the ultimate creative challenge—introducing a new vocalist after the loss of Chester Bennington. By blending suspenseful marketing, strategic content repurposing, and a deep understanding of fan expectations, they didn’t just stage a comeback; they set a new standard for brand reinvention in the digital age.
Sri Lanka’s Social Media Trend Forecast 2024
Discover the anticipated social media trends for 2024 in Sri Lanka. Uncover the evolving landscape, upcoming metrics, and strategies, including the rise of original content and influencer dynamics shaping the digital sphere
How to get headhunted for the best jobs in the market
Many of you have asked me how to get noticed for the best job opportunities often headhunted and not openly advertised. I’ve found success through
What is “Unhinged Social Media” and why is it popular in Sri Lanka?
What is “Unhinged Social Media” and why is it popular in Sri Lanka?
Why winning awards matters for an AD agency: 20 years of practical experience
Here’s why – If we win awards; We get called for continuous pitches for the next few months. At times, we just get offered the
The Metaverse: What It Is, Where It Is, and Who Is Building It?
As a species, we’re moving toward digital existence. I wonder if we’re already a digital race. We live, work, and play in the virtual worlds
Meet the Internet’s famous “Doge Meme”
It’s fair to say that people on the Internet have created memes about almost everything, and while a new meme trend emerges nearly every day,
Organic Reach in Sri Lanka: Time to Pay to Play
The number of people who saw your post through unpaid distribution is referred to as organic reach in social media. The benefits of organic reach
What the “Squid Game” craze has taught us about Content Marketing
The majority of Netflix’s original scripted TV shows have been produced in languages other than English since 2018. Between 2020 and 2021, that percentage increased
Why do Sri Lankan Brands need Nano-Influencers now more than Ever?
Since the 2020 lockdown, digital media in Sri Lanka has grown at an exponential rate. Screen time has increased rapidly across the country, increasing time
The “Forwarded as Received” Epidemic
Many of us have seen the phrase “Forwarded as Received” in messages sent through various chat apps and digital platforms in Sri Lanka. This has
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Top Digital Media Trends and Predictions for Sri Lanka in 2025
Discover the top digital trends shaping Sri Lanka in 2025, including YouTube’s dominance, TikTok’s rising influence, the untapped potential of gaming, and the shift toward AI-powered content and millennial-driven marketing strategies. Learn how local brands can leverage these insights to innovate, engage audiences, and stay ahead in a rapidly evolving digital landscape.
Linkin Park’s Bold Rebirth: Crafting a Perfect Comeback
How Linkin Park masterfully rebranded themselves and embraced the ultimate creative challenge—introducing a new vocalist after the loss of Chester Bennington. By blending suspenseful marketing, strategic content repurposing, and a deep understanding of fan expectations, they didn’t just stage a comeback; they set a new standard for brand reinvention in the digital age.
Sri Lanka’s Social Media Trend Forecast 2024
Discover the anticipated social media trends for 2024 in Sri Lanka. Uncover the evolving landscape, upcoming metrics, and strategies, including the rise of original content and influencer dynamics shaping the digital sphere
How to get headhunted for the best jobs in the market
Many of you have asked me how to get noticed for the best job opportunities often headhunted and not openly advertised. I’ve found success through