influencer

Clubhouse, Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, social media, Streaming, Technology, Tiktok, Virtual Economies, Virtual Money

Why do Sri Lankan Brands need Nano-Influencers now more than Ever?

Since the 2020 lockdown, digital media in Sri Lanka has grown at an exponential rate. Screen time has increased rapidly across the country, increasing time…

careers, Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, Mobile Marketing, social media, Sports, Streaming, Virtual Economies, Virtual Money

Revenue Potential of Game Streaming in Sri Lanka

Sri Lankan millennials most likely began playing video games for entertainment purposes. It was initially reserved for upper-middle-class households with the means to purchase most…

Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, Mobile Marketing, social media, Sports, Streaming

Growing Impact of Social Media on Sri Lankan Sports Culture

In the day and age of Facebook, Instagram, and Twitter, we are fed a great deal of information. By scrolling through these apps, you can…

Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, social media, Sports, Streaming, Technology, Tiktok, Virtual Economies, Virtual Money

Predictions on the Future of Sri Lankan Entertainment

The average customer’s growing affinity to digital platforms is forcing the industry to reconsider older paradigms of entertainment consumption and revenue generation. Remember the days…

Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, Mobile Marketing, social media, Tiktok

Fastest-Growing Social Media Network in Sri Lanka. Ever!

Nine out of ten users use the app multiple times daily TikTok isn’t just for teenagers. The video-sharing app has ended up being the fastest-growing…

Digital, influencer, Internet, Marketing, Streaming, Technology

Technology Informs Art, and Art Informs Technology

#1 hit in Billboard is usually 3 to 5 minutes long. Here’s why. All pop tunes might not sound the same, however many are close…

Digital, influencer, Internet, Marketing

Internet Astroturfing: Faking support for a product or cause

Original Article on “The Morning“ In the last couple of years, corporations have ended up being powerhouses of influence. Likewise, citizen groups continue to play…

Digital, influencer, Internet, Marketing

Internet perfection will ‘face’ backlash

Original Article: The Morning The word “selfie” was called the 2013 Word of the Year by the Oxford Dictionary. Selfie can be mapped back to…

influencer, Marketing, Virtual Economies, Virtual Money

How the virtual economy augments the real economy

Original Article Between December 2017 and January 2018, 34,356 parcels of land were sold in a solitary realty public auction in a single city to…

influencer, Marketing

Age of the influencer: Over or simply evolving?

Original Article An influencer is someone who moves culture and changes consumer behavior by sharing content on the internet. Years back, the influencer marketing field…