Technology

Digital, Digital Media Sri lanka, Internet, Marketing, Technology, Virtual Economies, Virtual Money

The Metaverse: What It Is, Where It Is, and Who Is Building It?

As a species, we’re moving toward digital existence. I wonder if we’re already a digital race. We live, work, and play in the virtual worlds…

Digital, Digital Media Sri lanka, Internet, Marketing, organic reach, social media, Technology, Tiktok

Organic Reach in Sri Lanka: Time to Pay to Play

The number of people who saw your post through unpaid distribution is referred to as organic reach in social media. The benefits of organic reach…

Clubhouse, Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, social media, Streaming, Technology, Tiktok, Virtual Economies, Virtual Money

Why do Sri Lankan Brands need Nano-Influencers now more than Ever?

Since the 2020 lockdown, digital media in Sri Lanka has grown at an exponential rate. Screen time has increased rapidly across the country, increasing time…

Digital, Digital Media Sri lanka, Fake News, Internet, News, social media, Technology

The “Forwarded as Received” Epidemic

Many of us have seen the phrase “Forwarded as Received” in messages sent through various chat apps and digital platforms in Sri Lanka. This has…

Clubhouse, Digital, Digital Media Sri lanka, Entertainment, Internet, Marketing, Mobile Marketing, social media, Technology

Clubhouse in Sri Lanka: Can it survive?

Wondering why you hear a lot about Clubhouse lately? Even though the social audio app is only a year old, it has already become popular.…

careers, Digital, Digital Media Sri lanka, Internet, Marketing, social media, Technology, Virtual Economies, Virtual Money

Unlocking Sri Lanka’s Digital Marketing Career Opportunity

Digital Marketing is heavy with endless digital marketing career options for Interns and freshers or even senior resources. Digital Marketing skills are what every recruiter…

Digital, Digital Media Sri lanka, Entertainment, Internet, Marketing, Mobile Marketing, Streaming, Technology, Tiktok

Sri Lanka is now a video-first Internet Market

A picture is worth a thousand words, this phrase originated in America in the early 1900s. It’s commonly attributed to Frederick R. Barnard, an advertising…

Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, social media, Sports, Streaming, Technology, Tiktok, Virtual Economies, Virtual Money

Predictions on the Future of Sri Lankan Entertainment

The average customer’s growing affinity to digital platforms is forcing the industry to reconsider older paradigms of entertainment consumption and revenue generation. Remember the days…

Entertainment, Internet, Streaming, Technology, Virtual Economies

The Show Must Go On! Virtually

It took a pandemic to embrace the extraordinary power of live-streaming for artists and audiences The year 2021 has been the year of canceled occasions. Due…

Digital, influencer, Internet, Marketing, Streaming, Technology

Technology Informs Art, and Art Informs Technology

#1 hit in Billboard is usually 3 to 5 minutes long. Here’s why. All pop tunes might not sound the same, however many are close…