Tiktok

Digital, Digital Media Sri lanka, Internet, Marketing, organic reach, social media, Technology, Tiktok

Organic Reach in Sri Lanka: Time to Pay to Play

The number of people who saw your post through unpaid distribution is referred to as organic reach in social media. The benefits of organic reach…

Digital, Digital Media Sri lanka, Entertainment, Marketing, Mobile Marketing, social media, Squid Game, Tiktok

What the “Squid Game” craze has taught us about Content Marketing

The majority of Netflix’s original scripted TV shows have been produced in languages other than English since 2018. Between 2020 and 2021, that percentage increased…

Clubhouse, Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, social media, Streaming, Technology, Tiktok, Virtual Economies, Virtual Money

Why do Sri Lankan Brands need Nano-Influencers now more than Ever?

Since the 2020 lockdown, digital media in Sri Lanka has grown at an exponential rate. Screen time has increased rapidly across the country, increasing time…

Digital, Digital Media Sri lanka, Entertainment, Internet, Marketing, Mobile Marketing, Streaming, Technology, Tiktok

Sri Lanka is now a video-first Internet Market

A picture is worth a thousand words, this phrase originated in America in the early 1900s. It’s commonly attributed to Frederick R. Barnard, an advertising…

Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, social media, Sports, Streaming, Technology, Tiktok, Virtual Economies, Virtual Money

Predictions on the Future of Sri Lankan Entertainment

The average customer’s growing affinity to digital platforms is forcing the industry to reconsider older paradigms of entertainment consumption and revenue generation. Remember the days…

Digital, Digital Media Sri lanka, Entertainment, influencer, Internet, Marketing, Mobile Marketing, social media, Tiktok

Fastest-Growing Social Media Network in Sri Lanka. Ever!

Nine out of ten users use the app multiple times daily TikTok isn’t just for teenagers. The video-sharing app has ended up being the fastest-growing…