The number of people who saw your post through unpaid distribution is referred to as organic reach in social media. The benefits of organic reach…
The majority of Netflix’s original scripted TV shows have been produced in languages other than English since 2018. Between 2020 and 2021, that percentage increased…
Since the 2020 lockdown, digital media in Sri Lanka has grown at an exponential rate. Screen time has increased rapidly across the country, increasing time…
A picture is worth a thousand words, this phrase originated in America in the early 1900s. It’s commonly attributed to Frederick R. Barnard, an advertising…
The average customer’s growing affinity to digital platforms is forcing the industry to reconsider older paradigms of entertainment consumption and revenue generation. Remember the days…
Nine out of ten users use the app multiple times daily TikTok isn’t just for teenagers. The video-sharing app has ended up being the fastest-growing…