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Digital, Digital Media Sri lanka, Internet, Marketing, Technology, Virtual Economies, Virtual Money

The Metaverse: What It Is, Where It Is, and Who Is Building It?

As a species, we’re moving toward digital existence. I wonder if we’re already a digital race. We live, work, and play in the virtual worlds…

Digital, Digital Media Sri lanka, Entertainment, Marketing, Mobile Marketing, social media, Squid Game, Tiktok

What the “Squid Game” craze has taught us about Content Marketing

The majority of Netflix’s original scripted TV shows have been produced in languages other than English since 2018. Between 2020 and 2021, that percentage increased…

Digital, Digital Media Sri lanka, Fake News, Internet, News, social media, Technology

The “Forwarded as Received” Epidemic

Many of us have seen the phrase “Forwarded as Received” in messages sent through various chat apps and digital platforms in Sri Lanka. This has…

careers, Digital, Digital Media Sri lanka, Internet, Marketing, social media, Technology, Virtual Economies, Virtual Money

Unlocking Sri Lanka’s Digital Marketing Career Opportunity

Digital Marketing is heavy with endless digital marketing career options for Interns and freshers or even senior resources. Digital Marketing skills are what every recruiter…

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Opinion: I am ugly, and that’s ok

Published in : Campaign India Original article Something is rising in cyberspace – it’s big, it’s surprising and it’s ugly. Today, a growing trend of…

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2020: Safe has never looked so dangerous

Published in : DailyFT Original article By Mohenesh Chamith Buthgumwa While it was never easier to meet your audience, it is becoming near impossible to…

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Our efforts have led to a 92% pitch-winning rate: Shamsuddin Jasani & Chamith Buthgumwa

Published in : Exchange4Media Original article Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell…

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COVID-19 Lockdown Dystopia

Published in : MediaBrief Original article Mohenesh Chamith Buthgumwa, Director – Isobar Srilanka, writing exclusively for MediaBrief.com, says that with the global impact of COVID-19, it…

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Keeping up with the new-age consumers

Brands either need to capture consumers during the ‘mobile moments of truth’, or end up being irrelevant Published in : Financial Express Original article The…