Published in : DailyFT Original article By Mohenesh Chamith Buthgumwa While it was never easier to meet your audience, it is becoming near impossible to…
Published in : Exchange4Media Original article Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell…
Published in : MediaBrief Original article Mohenesh Chamith Buthgumwa, Director – Isobar Srilanka, writing exclusively for MediaBrief.com, says that with the global impact of COVID-19, it…
Brands either need to capture consumers during the ‘mobile moments of truth’, or end up being irrelevant Published in : Financial Express Original article The…