Sri Lanka’s go-to blog for marketing & advertising tips, trends, and strategies
Sri Lanka 2026: The Marketing and Advertising Shifts Brands Can’t Ignore
Drawing on extensive experience in Sri Lankan marketing and advertising, Mohenesh shares his perspective on the emerging trends and opportunities that will shape 2026. From immersive rural experiences like Jahuta to local language video, live activations, and innovative media strategies, this article highlights actionable insights for brands aiming to connect meaningfully with audiences and lead in a rapidly evolving market.
The iShowSpeed Effect: Sri Lanka’s Moment in the Global Spotlight
Global YouTuber iShowSpeed (41+ million subscribers) is coming to Sri Lanka after being randomly selected on his live stream. This isn’t just entertainment, it’s a massive destination marketing opportunity.
Top Digital Media Trends and Predictions for Sri Lanka in 2025
Discover the top digital trends shaping Sri Lanka in 2025, including YouTube’s dominance, TikTok’s rising influence, the untapped potential of gaming, and the shift toward AI-powered content and millennial-driven marketing strategies. Learn how local brands can leverage these insights to innovate, engage audiences, and stay ahead in a rapidly evolving digital landscape.
Linkin Park’s Bold Rebirth: Crafting a Perfect Comeback
How Linkin Park masterfully rebranded themselves and embraced the ultimate creative challenge—introducing a new vocalist after the loss of Chester Bennington. By blending suspenseful marketing, strategic content repurposing, and a deep understanding of fan expectations, they didn’t just stage a comeback; they set a new standard for brand reinvention in the digital age.
Sri Lanka’s Social Media Trend Forecast 2024
Discover the anticipated social media trends for 2024 in Sri Lanka. Uncover the evolving landscape, upcoming metrics, and strategies, including the rise of original content and influencer dynamics shaping the digital sphere
How to get headhunted for the best jobs in the market
Many of you have asked me how to get noticed for the best job opportunities often headhunted and not openly advertised. I’ve found success through
What is “Unhinged Social Media” and why is it popular in Sri Lanka?
What is “Unhinged Social Media” and why is it popular in Sri Lanka?
Why winning awards matters for an AD agency: 20 years of practical experience
Here’s why – If we win awards; We get called for continuous pitches for the next few months. At times, we just get offered the
The Metaverse: What It Is, Where It Is, and Who Is Building It?
As a species, we’re moving toward digital existence. I wonder if we’re already a digital race. We live, work, and play in the virtual worlds
Meet the Internet’s famous “Doge Meme”
It’s fair to say that people on the Internet have created memes about almost everything, and while a new meme trend emerges nearly every day,
Organic Reach in Sri Lanka: Time to Pay to Play
The number of people who saw your post through unpaid distribution is referred to as organic reach in social media. The benefits of organic reach
What the “Squid Game” craze has taught us about Content Marketing
The majority of Netflix’s original scripted TV shows have been produced in languages other than English since 2018. Between 2020 and 2021, that percentage increased
Why do Sri Lankan Brands need Nano-Influencers now more than Ever?
Since the 2020 lockdown, digital media in Sri Lanka has grown at an exponential rate. Screen time has increased rapidly across the country, increasing time
The “Forwarded as Received” Epidemic
Many of us have seen the phrase “Forwarded as Received” in messages sent through various chat apps and digital platforms in Sri Lanka. This has
Revenue Potential of Game Streaming in Sri Lanka
Sri Lankan millennials most likely began playing video games for entertainment purposes. It was initially reserved for upper-middle-class households with the means to purchase most
Clubhouse in Sri Lanka: Can it survive?
Wondering why you hear a lot about Clubhouse lately? Even though the social audio app is only a year old, it has already become popular.
Growing Impact of Social Media on Sri Lankan Sports Culture
In the day and age of Facebook, Instagram, and Twitter, we are fed a great deal of information. By scrolling through these apps, you can
Unlocking Sri Lanka’s Digital Marketing Career Opportunity
Digital Marketing is heavy with endless digital marketing career options for Interns and freshers or even senior resources. Digital Marketing skills are what every recruiter
Sri Lanka is now a video-first Internet Market
A picture is worth a thousand words, this phrase originated in America in the early 1900s. It’s commonly attributed to Frederick R. Barnard, an advertising
Predictions on the Future of Sri Lankan Entertainment
The average customer’s growing affinity to digital platforms is forcing the industry to reconsider older paradigms of entertainment consumption and revenue generation. Remember the days
Fastest-Growing Social Media Network in Sri Lanka. Ever!
Nine out of ten users use the app multiple times daily TikTok isn’t just for teenagers. The video-sharing app has ended up being the fastest-growing
The Show Must Go On! Virtually
It took a pandemic to embrace the extraordinary power of live-streaming for artists and audiences The year 2021 has been the year of canceled occasions. Due
Technology Informs Art, and Art Informs Technology
#1 hit in Billboard is usually 3 to 5 minutes long. Here’s why. All pop tunes might not sound the same, however many are close
NFTs, Digital Art and the Future of the Metaverse
Digital art piece sells for $69 million in an auction “Everydays– The First 5000 Days,” by the artist called Beeple, established a record for digital
Gaming, bigger than movies and music
Relative to its influence, gaming is incredibly underrated The gaming market simply keeps getting bigger by day. It has exceeded the revenue numbers of movies
Memes: Cultural Time Capsules
Original Article published on “The Morning” There’s never a dull moment on the internet, and that’s got a whole lot to do with the fact
Internet Astroturfing: Faking support for a product or cause
Original Article on “The Morning“ In the last couple of years, corporations have ended up being powerhouses of influence. Likewise, citizen groups continue to play
Internet perfection will ‘face’ backlash
Original Article: The Morning The word “selfie” was called the 2013 Word of the Year by the Oxford Dictionary. Selfie can be mapped back to
How the virtual economy augments the real economy
Original Article Between December 2017 and January 2018, 34,356 parcels of land were sold in a solitary realty public auction in a single city to
Age of the influencer: Over or simply evolving?
Original Article An influencer is someone who moves culture and changes consumer behavior by sharing content on the internet. Years back, the influencer marketing field
Opinion: I am ugly, and that’s ok
Published in : Campaign India Original article Something is rising in cyberspace – it’s big, it’s surprising and it’s ugly. Today, a growing trend of
2020: Safe has never looked so dangerous
Published in : DailyFT Original article By Mohenesh Chamith Buthgumwa While it was never easier to meet your audience, it is becoming near impossible to
Our efforts have led to a 92% pitch-winning rate: Shamsuddin Jasani & Chamith Buthgumwa
Published in : Exchange4Media Original article Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell
COVID-19 Lockdown Dystopia
Published in : MediaBrief Original article Mohenesh Chamith Buthgumwa, Director – Isobar Srilanka, writing exclusively for MediaBrief.com, says that with the global impact of COVID-19, it
Keeping up with the new-age consumers
Brands either need to capture consumers during the ‘mobile moments of truth’, or end up being irrelevant Published in : Financial Express Original article The
Most Popular Stories
Sri Lanka 2026: The Marketing and Advertising Shifts Brands Can’t Ignore
Drawing on extensive experience in Sri Lankan marketing and advertising, Mohenesh shares his perspective on the emerging trends and opportunities that will shape 2026. From immersive rural experiences like Jahuta to local language video, live activations, and innovative media strategies, this article highlights actionable insights for brands aiming to connect meaningfully with audiences and lead in a rapidly evolving market.
The iShowSpeed Effect: Sri Lanka’s Moment in the Global Spotlight
Global YouTuber iShowSpeed (41+ million subscribers) is coming to Sri Lanka after being randomly selected on his live stream. This isn’t just entertainment, it’s a massive destination marketing opportunity.
Top Digital Media Trends and Predictions for Sri Lanka in 2025
Discover the top digital trends shaping Sri Lanka in 2025, including YouTube’s dominance, TikTok’s rising influence, the untapped potential of gaming, and the shift toward AI-powered content and millennial-driven marketing strategies. Learn how local brands can leverage these insights to innovate, engage audiences, and stay ahead in a rapidly evolving digital landscape.
Linkin Park’s Bold Rebirth: Crafting a Perfect Comeback
How Linkin Park masterfully rebranded themselves and embraced the ultimate creative challenge—introducing a new vocalist after the loss of Chester Bennington. By blending suspenseful marketing, strategic content repurposing, and a deep understanding of fan expectations, they didn’t just stage a comeback; they set a new standard for brand reinvention in the digital age.