Sri Lanka’s go-to blog for digital media tips, trends, and strategies

Opinion: I am ugly, and that’s ok

Published in : Campaign India Original article Something is rising in cyberspace – it’s big, it’s surprising and it’s ugly. Today, a growing trend of

COVID-19 Lockdown Dystopia

Published in : MediaBrief Original article Mohenesh Chamith Buthgumwa, Director – Isobar Srilanka, writing exclusively for, says that with the global impact of COVID-19, it

Keeping up with the new-age consumers

Brands either need to capture consumers during the ‘mobile moments of truth’, or end up being irrelevant Published in : Financial Express Original article The

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Social Media Trends Forecast 2024 Sri Lanka

Sri Lanka’s Social Media Trend Forecast 2024

Discover the anticipated social media trends for 2024 in Sri Lanka. Uncover the evolving landscape, upcoming metrics, and strategies, including the rise of original content and influencer dynamics shaping the digital sphere