Mohenesh Blog

Sri Lanka’s go-to blog for digital media tips, trends, and strategies

How the virtual economy augments the real economy

Original Article Between December 2017 and January 2018, 34,356 parcels of land were sold in a solitary realty public auction in a single city to

Age of the influencer: Over or simply evolving?

Original Article An influencer is someone who moves culture and changes consumer behavior by sharing content on the internet. Years back, the influencer marketing field

Opinion: I am ugly, and that’s ok

Published in : Campaign India Original article Something is rising in cyberspace – it’s big, it’s surprising and it’s ugly. Today, a growing trend of

2020: Safe has never looked so dangerous

Published in : DailyFT Original article By Mohenesh Chamith Buthgumwa While it was never easier to meet your audience, it is becoming near impossible to

Our efforts have led to a 92% pitch-winning rate: Shamsuddin Jasani & Chamith Buthgumwa

Published in : Exchange4Media Original article Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell

COVID-19 Lockdown Dystopia

Published in : MediaBrief Original article Mohenesh Chamith Buthgumwa, Director – Isobar Srilanka, writing exclusively for MediaBrief.com, says that with the global impact of COVID-19, it

Keeping up with the new-age consumers

Brands either need to capture consumers during the ‘mobile moments of truth’, or end up being irrelevant Published in : Financial Express Original article The

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