Sri Lanka’s go-to blog for digital media tips, trends, and strategies
Age of the influencer: Over or simply evolving?
Original Article An influencer is someone who moves culture and changes consumer behavior by sharing content on the internet. Years back, the influencer marketing field
Opinion: I am ugly, and that’s ok
Published in : Campaign India Original article Something is rising in cyberspace – it’s big, it’s surprising and it’s ugly. Today, a growing trend of
2020: Safe has never looked so dangerous
Published in : DailyFT Original article By Mohenesh Chamith Buthgumwa While it was never easier to meet your audience, it is becoming near impossible to
Our efforts have led to a 92% pitch-winning rate: Shamsuddin Jasani & Chamith Buthgumwa
Published in : Exchange4Media Original article Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell
COVID-19 Lockdown Dystopia
Published in : MediaBrief Original article Mohenesh Chamith Buthgumwa, Director – Isobar Srilanka, writing exclusively for MediaBrief.com, says that with the global impact of COVID-19, it
Keeping up with the new-age consumers
Brands either need to capture consumers during the ‘mobile moments of truth’, or end up being irrelevant Published in : Financial Express Original article The
Most Popular Stories
How to get headhunted for the best jobs in the market
Many of you have asked me how to get noticed for the best job opportunities often headhunted and not openly advertised. I’ve found success through
What is “Unhinged Social Media” and why is it popular in Sri Lanka?
What is “Unhinged Social Media” and why is it popular in Sri Lanka?
Why winning awards matters for an AD agency: 20 years of practical experience
Here’s why – If we win awards; We get called for continuous pitches for the next few months. At times, we just get offered the
The Metaverse: What It Is, Where It Is, and Who Is Building It?
As a species, we’re moving toward digital existence. I wonder if we’re already a digital race. We live, work, and play in the virtual worlds